All language dating site
When e-commerce director Alec Shaw Stewart, 54, joined a dating site for the first time many years ago, he made a classic newbie mistake.
For example, more than 5% of people in the world suffer from disabling hearing loss, according to the World Health Organization.
"If the woman tries to touch all the bases, for example by saying she loves going out on the razzle, but is equally happy pottering about at home, I’m suspicious," he says.
"It’s too contrived." Faced with the pressure to write well and avoid clichés, it’s tempting, perhaps, to take the easy option and dash off something brief and ungrammatical, much as you would a text.
"All I wanted to convey was that I didn’t sit around all day doing nothing," says Shaw Stewart. To them it was code for 'highly promiscuous'." The same goes for the word 'fun'.
"In normal life it has no sexual connotation," says property developer Jason Thomas, 38, who believes the paying sites get more responses than the free ones.