Books and journals on internet dating
Almost everyone these days can name a couple they know that met on the Internet, though it wasn't so long ago that skimming the online personals for love was considered strange, even a bit desperate. Personal ads have a history going back at least 300 years, according to a new book on the subject entitled "Classified: The Secret History of the Personal Column" (Random House Books, 2009).
Internet sites tend to favor older singles, many of whom turn to the technology after a divorce or traditional forms of courtship have failed, Cocks said."Someone from an Irish radio station asked me whether the essence of all Internet dating ads was 'Loser seeks Winner,'" he said, "but I think those opinions are really those of younger people, [such as] those under 30 who see no need for Internet dating.
In between, the social acceptance of personals has waxed and waned with the times.
"Advertising for a husband or wife has always attracted criticism and the people who did it were always thought of as failures in some way.
We collected 4,000 dating profiles from two popular websites to examine age differences in self-presentations.
We used stratified sampling to obtain a sample equally divided by gender, aged 18–95 years.