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Tolstykh, whose agency "Here I Am" helps Russian women establish relationships with European men, said most of her clients were "mature" women who had already gone through a divorce or had been disappointed by their relationships with their fellow countrymen.
"There's an idea that foreign men will be different [from Russian men]," she said.
Many of the agencies also offer English language courses and translators to facilitate online communication.
"Who the most desirable foreigners are, depends on fashion. Following an economic boom during Putin's first term, living standards have improved and many of the perks of living in the West are now on offer in Moscow too.
Russian women are also more forward, he says: "You can just be talking to someone and some beautiful girl will come up to you with a chat-up line.
Back at home, the guy would have to have to make the first move." Not every Russian woman has access to expat hangout spots, though, giving rise to a booming business of dating agencies that specialize in foreign men.
The popular rock group Kombinatsiya summed up in endearing, if flawed, English what was most on Russian girls' minds: "American boy, American joy. " Russian women gained a name for going weak in the knees for anyone from the West.
That reputation persists today, and it is not wholly without cause.