Dating services facts statistics
One of the chief drivers of a popular app is word of mouth from its current users.
The app went viral and went from a few thousand users to over 50 million in a couple of years.
Many times, people say they like a type of person but actually goes for someone else. A lot of popular social media brands invested heavily to achieve this milestone. Source Despite Tinder coming late into the online dating space, it came with a new and simple idea.
But what are the numbers that define Tinder as an online dating service? For example, it took Twitter 9 months to reach 50 million users, and Facebook had to wait for 2 years to reach that mark. This increased its appeal, especially to millennials who were looking for dating opportunities.
Tinder’s features have helped the app to build a base of 10 million daily active users.
If you’re thinking of finding the right dating partner, fear not.
During an January 2019 survey, 49 percent of dating app users stated that they were using online dating services to look for an exclusive romantic relationship.
A further 20 percent used online dating for non-exclusive romantic partners and 23 percent of respondents stated that that they used online dating apps and services explicitly for sexual encounters.
In 2018, online dating revenue in the United States amounted to 555 million U. In comparison, Tinder had a 34.5 percent daily usage rate and Bumble had a 29.2 percent daily access rate.
Bumble is a dating app founded by former co-founder of Tinder, Whitney Wolfe, and is marketed as a feminist dating app where users have options of searching for romantic matches or, in "BFF mode", friends.