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“I think it will enable sites to get users to input information on how the date went because they can do it as they’re leaving the date.

The majority of the surveys, studies, and reports evaluating online dating sites’ efficacy are paid for by the companies themselves, leading to some possibility for biased results.

With some goading from a friend — who somehow convinced me that the stigma against online dating was no more — I joined Ok Cupid and started scanning the thousands of matches that popped up on my screen.

Apparently, I wasn’t alone in my Valentine’s Day depression-induced hunt for Prince Charming.

Plus, many big sites have been hesitant to allow independent researchers to look at their matching algorithms in depth. Of the 13 online daters I talked to for this article, only one believes algorithms can make successful matches. “I don’t believe that an algorithm can match me up, and I don’t want to match me up,” said Jason Feifer.

A senior editor at Fast Company, Feifer met his wife Jennifer Miller, a freelance journalist and author, through Ok Cupid after narrowing his search criteria to two requirements: “Jewish” and “journalist.”Feifer and Miller told me they didn’t start using Ok Cupid with the hopes of finding their soulmates.

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