Validating google analytics tips for micro firms
:) Read answers to questions one, two and three here: Attribution Modeling, Org Culture, Deeper Analysis. You can't walk into any about digital or not about digital at all meeting without a solid grasp of where the company is when it comes to mobile. Then on top of the table click on the Pivot icon (see mouse below). First, you quickly learn what the main big mobile consumption platforms are. Change the metric on top of the page to Goal Values and bam!
You will want to know what to do about attribution modeling craziness.
It’s all about your most important business goal.”“The secondary goals of a website are called “micro goals.” Think about [a visitor] downloading a brochure, watching a demo, or asking for more information.
Most often, there is a direct relationship between your micro goals and your macro goal.”How to Set Up a Goal There is one prerequisite here.
Were we sending emails to people we had seen recently on our site? If email assists, can we understand its order in the conversion process and which channel it most assists? Go to Top Conversion Paths reportand search for Email.) Even if you never get into the mess of attribution modeling and all that other craziness, you are much smarter by just analyzing the data, and implications, from at this report.
The success of any online business depends on how quickly it can turn insights into action. The good news is that you are about to learn 15 actionable tips you can use with Google Analytics to speed up your data analysis and website optimization.
As we hopefully look forward to an exciting year, let's take a moment to address the latter challenge. This report shows all the goals converting, in addition to the ecommerce order now conversions. What are the high micro conversions you need to start focusing on (G6, G7, G2, G1 above)? Identify which campaigns are actually delivering value.
Sometimes I wonder if we should actually be all that excited about the if the sanely cool stuff remains unmastered. More likely their competitors are going to slap them around. Any Analyst worth their salt will spent a lot of time trying to understand what is happening on the site in conjunction with trying to understand what happening inside Ad Words! Above it merges data from Ad Words with your site performance data (how cute is it that you can see right next to each other! Additionally it has pre-built drilldowns (below) that allow you to navigate this performance in context of your Ad Words account structure.
The reports include the absolute number of conversions, conversion rate per goal, and goal value (if applied).
Google Analytics reports contain an ABC structure: (A)cquisition, (B)ehavior, and (C)onversions.
I realize that you are pressed for time and you might not want to do it. Learn to apply the top traffic segments (see #1 above) to this report. Download this custom report: Landing Pages Analysis . Now that's something worthwhile to shoot for in 2013! Are these standard reports a part of your current Analysis Ninja arsenal?
But in case you want to win big rather than just win, I encourage to read the six tips outlined in this post: The Biggest Mistake Web Analysts Make… I guarantee that if you invest this time, you'll find 5x better insights when you log into Google Analytics or Adobe Site Catalyst. Missing calls to action broken links, not enough content, content unrelated to the ads, something else? Find high bounce rates for one segment (Paid Search) and look at other segments (Display) where pages have low bounce rates. Smart people look at the Page Value delivered by each landing page and not just bounce rates. For each page now you know how often it is a landing page (Entrances/Pageviews), how much it stinks (Bounce Rate), how much money it is making you (Page Value). Do you have a favorite standard report that is not listed above? If you use these reports already, are these the types of insights you seek?